This post comes to us from Guy Kawasaki. Guy recently gave a speech to the folks at the Channel Bio Corporation. If you're from the midwest, you will have heard of them!
In preparation for the speech, the company sent him a brochure called “Channel Answers” and its employee handbook called “ChannelDeal.” I’ve uploaded them here because you will probably find them useful for your organization’s efforts in the same areas.
The inside story is that the CEO of Channel Bio, Aline Funk, wrote “ChannelDeal” and co-authored “Channel Answers” with a fellow named Chuck Kuster. It definitely helps when the CEO (or owner/operator!) is this involved in business marketing and human resources!
These are the kinds of manuals we at GameOn! Restaurant Coaching Solutions create for our clients. They are unassuming and very personal, while inculcating the new team member with as much imformation about the company and their job as possible.
